Greenbelt, MD-based ZIPS is opening its first stores in Southern California.
ZIPS Dry Cleaners, the Planet Fitness of dry cleaning, charges a flat rate for any garment. The chain recently opened its first Orange County location in Costa Mesa. (Courtesy ZIPS)
ZIPS Dry Cleaners, the Planet Fitness of dry cleaning, recently opened the first of 110 locations planned for Southern California. (Courtesy ZIPS)
ZIPS Dry Cleaners, the Planet Fitness of dry cleaning, recently opened the first of 110 locations planned for Southern California.
The Maryland-based concept aims to do for dry cleaning what Planet Fitness did to the gym industry by offering an inexpensive, flat price for its services. Whether it’s a necktie, a wedding dress or a collared shirt, the no-frills dry cleaning chain charges $2.29 per garment. ZIPS maintains its price is three times less expensive than the industry average.
The company also offers same-day service for garments dropped in by 9 a.m. The first local store opened May 5 at 3010 Bristol Street in Costa Mesa. It’s the first of roughly 30 stores planned for Orange County by Los Angeles-based ZDry, a franchisee that owns the rights to build the brand in Southern California.
ZDry also owns and operates 10 Planet Fitness gyms in the Los Angeles area, with several more under development.
Shawn Bishop, a managing partner at ZDry, said 20 years ago before Planet Fitness changed the gym landscape, consumers didn’t blink an eye when they were charged $50 or more for their monthly gym membership.
“Today, ZIPS is doing the same in their industry,” Bishop said. “Everyone needs dry cleaning in some capacity. The real question customers should ask themselves is, ‘Would I rather pay $50-$60 for 10 pieces to be dry cleaned, or $23 for the same 10 pieces and have it done in one day?’”
At ZIPS, the company said its garments are cleaned in a closed-cleaning system that reduces waste, uses biodegradable plastic bags and recycles hangers.
The first ZIPS stores were founded in the Baltimore-Washington D.C. area in 1996. Today the chain operates more than 50 stores in six states.
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